Lead Generation Specialist

About the Role

Key Responsibilities

• Identify, engage, and qualify prospective customers through outbound campaigns, database mining, and event-based outreach
• Manage and route inbound leads from marketing channels (website, events, campaigns) using a structured qualification framework
• Develop and maintain lead records in Salesforce; ensure timely updates and accurate tagging for effective follow-up
• Build and iterate value proposition scripts for outbound calls, emails, and social outreach
• Execute outreach campaigns across multiple verticals to generate warm opportunities for handoff to the sales team
• Schedule discovery calls and meetings for sales representatives and upper management
• Collaborate with sales and marketing to continuously improve targeting, messaging, and campaign effectiveness
• Track and report on lead quality, conversion, and ROI from both inbound and outbound efforts
• Analyze performance data and share insights with key stakeholders for process improvement
• Support event logistics related to sales enablement, including booth setup coordination and asset management

Requirements

• 2+ years of experience in sales development, business development, or lead generation roles
• Demonstrated success managing outbound campaigns and qualifying B2B leads
• Experience using CRM systems, particularly Salesforce
• Strong written and verbal communication skills for prospect outreach
• Self-motivated and metrics-driven with a team-first mindset
• Experience in trade show or event-driven sales environments is a plus
• Bachelor's degree
• At least 1-2 years of relevant sales and/or marketing experience
• You are driven by DISH's core values, curious, adventurous, and take pride in doing great work
• You are flexible, passionate, a team player, and have strong listening, collaboration, and project management skills
• Comfortable with scrappy environments where speed matters
• Self-starter with a deep passion for this field

Nice to Have

• Experience in trade show or event-driven sales environments

Qualifications

• Bachelor's degree
• 2+ years of experience in sales development, business development, or lead generation roles

Benefits & Perks

• Versatile health perks, including flexible spending accounts and HSA
• A 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan
• All benefits can be viewed at DISH Benefits