Sales Marketing Operations Program Manager

About the Role

Key Responsibilities

• Drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively.
• Operationalize lead generation initiatives, enabling the field to act on high-quality pipeline, and maintain feedback loops that inform future campaigns.
• Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.
• Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes.
• Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective.
• Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration.
• Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies.
• Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion.
• Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials.

Requirements

• 5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment.
• Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes.
• A strategic mindset with a bias toward ownership and decision-making—you know how to ask the right questions, synthesize input, and move programs forward even in the face of ambiguity.
• Excellent project management and communication skills - you can manage multiple workstreams and synthesize complexity for diverse stakeholders.
• Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach and how they can be leveraged for improved operations.
• Strong bias for action, with a collaborative approach and an ability to influence without authority.