Sales Specialist, Demand Generation

About the Role

Key Responsibilities

• Build campaign strategies aligned to roadmaps, launches, and competitive positioning.
• Define target segments, personas, and value propositions with Sales, Product, and Industry.
• Create enablement toolkits: sequences, talk tracks, objections, decks, one-pagers, case studies.
• Coordinate SDR execution: account lists, sequencing logic, SLAs, and cadences.
• Orchestrate cross-channel touches with Marketing (email, events, webinars).
• Maintain Salesforce/sales engagement accuracy for personas, messaging, and tracking.
• Own analytics and optimization: dashboards, A/B tests, and leadership reporting.
• Lead large-scale prospecting programs end to end, including data enrichment and cross-functional timelines.
• Launch and roll out new sales tools/workflows; run pilots, enablement, adoption, and change management.

Requirements

• Experience driving sales with a focus on multi-channel campaign execution and demand generation.
• Experience in developing, documenting, and enabling operational processes for go-to-market teams, with an emphasis on change management and adoption.
• Proficient with Salesforce and sales engagement tools; proficient in Excel/PowerPoint.
• Excellent communication, facilitation, and training skills, with the ability to influence and support stakeholders at all levels of the organization.
• Comfort and adaptability working in a matrixed environment with multiple stakeholders, balancing competing priorities, and bringing structure to ambiguity.
• Project management experience a plus (planning, cross-functional coordination, milestones, risk management, stakeholder reporting).
• Preferred experience working in software-as-a-service (SaaS) organizations.

Nice to Have

• Experience working in software-as-a-service (SaaS) organizations.

Qualifications

• Proficiency with Salesforce and sales engagement tools.
• Excellent communication, facilitation, and training skills.
• Project management experience (planning, coordination, risk management).
• Experience in demand generation and multi-channel campaign execution.

Benefits & Perks

• Flexibility & Work-Life Balance: flexible work arrangements, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, and skills-first approach.
• Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Culture: inclusive, award-winning environment emphasizing values like customer obsession, winning, challenging thinking, acting fast, and collaboration.
• Social Impact: paid volunteer days, pro-bono projects, ESG initiatives.
• Real-World Impact: supporting justice, truth, and transparency, upholding the rule of law, and providing trusted information.