Salesforce Marketing Cloud Architect / Lead

TEKsystems

Chicago, IL

Full Time

Senior

11 days ago

Job Description

About the Role

Think of TEKsystems Global Services (TGS) as the growth solution for enterprises today. We unleash growth through technology, strategy, design, execution and operations with a customer-first mindset for bold business leaders. We deliver cloud, data and customer experience solutions. Our partnerships with leading cloud, design and business intelligence platforms fuel our expertise. We value deep relationships, dedication to serving others and inclusion. We drive positive outcomes for our people and our business, and we stay true to our commitments and act in harmony with our words. We exist to create significant opportunities for people to achieve fulfillment through career success. The position of Salesforce Marketing Cloud Architect / Lead is a customer-facing strategic role within our Global Services Salesforce Practice, requiring a strong blend of Marketing business domain knowledge and Salesforce Marketing Cloud expertise to help clients address their business challenges.

Key Responsibilities

Serve as a Salesforce Marketing domain expert with a strong understanding of Marketing Cloud and Data Cloud features and functions
Act as subject matter expert in email marketing and automation, continuously improving campaign efficiency and accuracy, and proposing enhancements to campaign and program performance
Lead the implementation of new Salesforce Marketing Cloud opportunities, including hands-on configuration and setup tasks
Collaborate with senior staff in designing, developing, testing, debugging, implementing, modifying, documenting, and supporting modules, interfaces, workflows, and applications for the Marketing Cloud platform through native functionality and development
Partner with clients to drive marketing strategies involving content, relevancy, smart segmentation, and personalization
Work with cross-functional teams (Marketing, Data, Design, Content, Sales, Legal, Product, etc.) to create and manage automated journeys
Create, run, and analyze reporting data to monitor campaign and project performance, providing data-driven insights to facilitate business decisions

Requirements

7 or more years of experience with SFMC projects, including leadership on at least 5 full-scale projects
Hands-on experience delivering digital marketing solutions such as lead automation, campaign management, loyalty programs, CRM/customer profile management, social listening, email, mobile and omni-channel marketing, CMS, and web/mobile/social advertising
Proven expertise with Salesforce Marketing Cloud and Data Cloud technologies, implementations, and best practices
Ability to evaluate client marketing needs and provide technical effort estimates, including timelines and resource requirements
Deep understanding of marketing best practices, communication channels, and industry trends
Knowledge of data modeling, process documentation, and developing technical integration approaches including data flow and architecture diagrams
Experience with Waterfall and/or Agile implementation methodologies
Ability to plan, execute, and manage multiple programs simultaneously
Strong facilitation skills for workshops and requirements gathering sessions
Excellent oral and written communication skills, with experience in client presentations, demonstrations, and prototypes
Ability to work independently and in a team, and adapt to tight deadlines in a fast-paced environment
Willingness to travel up to 50%

Nice to Have

Salesforce Marketing Cloud Consultant and Data Cloud Consultant certifications
Extensive experience with SFMC implementations including Data Cloud, Journey Builder, Interaction Studio, Mobile Studio, Social Studio, and Connectors
Strong knowledge of integrations with back-end systems and other Salesforce systems
Understanding of cloud-based platform architecture principles such as SaaS, PaaS, multi-tenancy, multi-tiered infrastructure, and application servers

Apply Now