Salesforce Marketing Cloud Architect / Lead

About the Role

Key Responsibilities

• Serve as a Salesforce Marketing domain expert with a strong understanding of Marketing Cloud and Data Cloud features and functions
• Act as subject matter expert when it comes to email marketing and automation, continuously improve campaign efficiency & accuracy, come up with new ideas to further enhance campaign/program performance
• Lead the implementation of new Salesforce Marketing Cloud opportunities as well as perform hands-on configuration and setup tasks
• Collaborate with senior staff in the design, development, testing, debugging, implementation, modification, documentation, and supporting processes of modules, interfaces, workflow, and applications for the Marketing Cloud platform through native Marketing Cloud functionality and development
• Partner with clients to drive marketing strategies with content, relevancy, smart segmentation, and personalization
• Work with cross-functional teams (Marketing, Data, Design, Content, Sales, Legal, Product, etc.) to assist in the creation and management of automated journeys
• Create, run, and analyze reporting data to monitor performance of various campaigns and projects, and provide valuable data driven analysis and insight to facilitate business decision making

Requirements

• 7 or more years of experience with SFMC projects, ideally in a leadership role on at least 5 full-scale projects
• Hands-on experience delivering digital marketing solutions such as lead automation, campaign management, loyalty programs, CRM/customer profile management, social listening, email, mobile and omni-channel marketing, CMS, and web/mobile/social advertising
• Proven expertise with Salesforce Marketing Cloud and Data Cloud technologies, implementations, and best practices
• Ability to evaluate client marketing needs & priorities to provide technical effort estimates, including timelines and resource requirements
• Deep understanding of marketing best practices, marketing communication channel best practices, and changing industry trends
• Knowledge of data modeling and process documentation and ability to develop technical integration approaches, including data flow and architectural diagrams/visuals
• Experience with Waterfall and/or Agile implementation methodologies
• Ability to plan, execute, and manage multiple programs at once
• Ability to facilitate workshops and requirements gathering and design sessions
• Good oral and written communication skills with experience in developing and delivering client presentations, demonstrations, and prototypes
• Ability to work independently and as part of a project team
• Willingness to travel up to 50%

Nice to Have

• Salesforce Marketing Cloud Consultant and Data Cloud Consultant certification preferred
• Extensive experience in SFMC implementations including Data Cloud, Journey Builder, Interaction Studio, Mobile Studio, Social Studio, and Connector
• Strong knowledge and experience with integrations to back-end systems and other systems in the Salesforce landscape
• Understanding of the architectural principles of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure, and application servers