Salesforce Marketing Strategist

About the Role

Key Responsibilities

• Develop multi-channel Salesforce Marketing Cloud campaigns on behalf of marketing teams and provide insight on how to optimize their marketing automation strategies.
• Consult and educate marketing teams on the usage of other marketing technologies to improve marketing performance and achieve business objectives.
• Understand business unit partner marketing strategy and incorporate it into enterprise level digital solutions.
• Represent the business in marketing technology and data planning meetings, road mapping, reveals, and retrospectives.
• Lead medium to large projects with moderate to high complexity related to marketing technology and data development and adoption.

Requirements

• Current Salesforce Marketing Cloud Consultant Certification or ability to receive it within 30 days of employment.
• Proficiency in email-specific HTML, Marketing Cloud SQL, and AMPscript.
• Knowledge of a given technology and application methods; ability to develop solutions to technical challenges.
• Understanding of strategic planning and organizational focus on success factors.
• Customer-focused mindset and ability to leverage customer needs in solutions.
• Relationship management skills to establish and maintain healthy working relationships with clients, vendors, and peers.
• Ability to multi-task and balance workload.
• Capable of providing actionable insights from marketing performance data.

Nice to Have

• Additional experience with Salesforce Sales Cloud, Salesforce Cloud Page development, and Adobe Experience Manager (AEM).

Qualifications

• None explicitly specified beyond certifications and skills, but implied: relevant experience in marketing technology and project leadership.

Benefits & Perks

• Medical, dental, and vision benefits.
• Paid time off plan (Vacation, Holidays, Volunteer, etc.).
• 401(k) savings plans.
• Health Savings Account (HSA).
• Flexible Spending Accounts (FSAs).
• Health Lifestyle Programs.
• Employee Assistance Program.
• Voluntary Benefits and Employee Discounts.
• Career Development.
• Incentive bonus.
• Disability benefits.
• Life Insurance.
• Parental leave.
• Adoption benefits.
• Tuition Reimbursement.