Search Engine Marketing Account Manager (Pipeline Posting)

Audacy Corporation

Atlanta, GA

Full Time

Mid Level

50k-65k

8 days ago

Job Description

About the Role

The Search Engine Marketing (SEM) Account Manager, reporting to the Director, Search, will be responsible for working on client SEM accounts as part of Audacy's centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors. As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This role is open to remote work in any of Audacy's 48 markets. The position involves day-to-day oversight and support from the Team Lead, Search Engine Marketing, and requires collaboration with sales and account teams.

Key Responsibilities

Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch SEM products
Design and implement keywords, text ads, and account structure to maximize client performance
Optimize account performance based on industry standards and best practices and exceed client objectives
Perform budget adjustments to accurately spend the client's budget throughout a month and its full lifespan
Serve as the key stakeholder to analyze account performance and deliver insights in full, clearly communicating upsell potential to sales

Requirements

BS/BA degree or relevant experience
Paid search or digital media advertising experience preferred
Experience with keyword research tools and ability to use these tools to set up/expand SEM campaigns
Working knowledge of Google Ads, Bing Ads, or other PPC platforms
Proficient in Microsoft Office suite and Google Workspace
Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
Ability to thrive in a fast-paced, dynamic environment with competing priorities
Exceptional analytical, verbal, and written communication skills
Google Ads certified
Google Shopping experience is a plus
Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus

Nice to Have

Experience with Google Shopping
Experience with Wide Orbit, TapClicks or other digital workflow platforms

Qualifications

BS/BA degree or relevant experience

Benefits & Perks

Full-time employment with a comprehensive benefits package including health care, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance
Paid time off (sick, vacation, personal, parental, volunteer)
401(k) retirement plan
Discounted employee stock purchase
Student loan payment assistance program
Legal assistance, life assistance program, identity theft protection
Discounted home and auto insurance, pet insurance

Working at Audacy Corporation

Audacy is a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content. It operates one of the country's two scaled radio broadcasting groups with leading positions across major markets, along with a large podcast network and direct-to-consumer streaming platform. The company is a major event producer and digital marketing solutions provider, with a strong focus on local news and sports radio. Audacy values diversity and equal opportunity employment, providing reasonable accommodations for applicants with disabilities and emphasizing a collaborative, innovative work environment.

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