Search Engine Marketing Specialist

About the Role

Key Responsibilities

• Plan, implement, and manage the organization's overall SEM strategy.
• Partner with media strategists to deploy search marketing tactics to increase online visibility and engagement.
• Analyze research, data, or technology to understand user intent and uncover opportunities for ongoing optimization.
• Utilize SEO data to optimize SEM and PPC campaigns to minimize CPC and increase CTR.
• Partner with the marketing analytics team to use site traffic data for informed decision-making on paid search performance.
• Manage PPC campaigns across Search Ads 360, Google, and Bing.
• Collaborate with web and content teams to drive quality traffic, increase conversions, and maximize ROI.
• Develop and implement SEM campaigns in partnership with Media Strategists.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Research and analyze competitor advertising keywords and links.
• Identify KPIs, report key metrics, and coordinate reporting dashboards for stakeholders.
• Conduct ongoing analysis, experimentation, and A/B testing to improve search-related activities.

Requirements

• A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics, or a closely related field.
• Minimum of 3 years of professional experience planning and implementing successful SEM strategies.
• Experience in ecommerce is preferred.
• Certification in Google Ads is required.
• Proficiency in tools such as Search Ads 360, Google Analytics, Datorama, Google Search Console, Conductor, Ahrefs, SEMrush, Moz, and call tracking tools (DialogTech/Invoca, Marchex).
• Ability to analyze and evaluate information and provide evidence-based recommendations.
• Organizational skills to prioritize workload and meet conflicting deadlines.

Nice to Have

• Certifications in Google Ad Manager or Google Marketing Platform.

Qualifications

• Bachelor's degree in relevant fields.
• At least 3 years of professional SEM experience.
• Google Ads certification.

Benefits & Perks

• Health insurance, dental insurance, vision insurance, and life insurance.
• A 401(k) retirement plan.
• Work/life balance benefits and a generous time off package.
• Total Rewards program details available at https://sanfordcareers.com/benefits.