Search Engine Marketing Specialist

Sanford Health

Fargo, ND

Full Time

Mid Level

11 days ago

Job Description

About the Role

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. The organization offers many development and advancement opportunities to its nearly 50,000 members of the Sanford Family, who are dedicated to the work of health and healing across a broad footprint. The role is based remotely in North Dakota, with a focus on search engine marketing (SEM) strategy to increase online visibility and engagement.

Key Responsibilities

Plan, implement, and manage the organization's overall SEM strategy.
Partner with media strategists to deploy search marketing tactics to increase online visibility and engagement.
Analyze research, data, or technology to understand user intent and identify opportunities for ongoing optimization.
Utilize SEO data to optimize SEM and PPC campaigns to minimize CPC and increase CTR.
Collaborate with the marketing analytics team to use site traffic data for informed paid search performance decisions.
Manage PPC campaigns across Search Ads 360, Google, and Bing.
Work closely with web and content teams to drive quality traffic, increase conversions, and maximize ROI.
Develop and implement SEM campaigns in partnership with Media Strategists.
Conduct ongoing keyword discovery, expansion, and optimization.
Research and analyze competitor advertising keywords and links.
Identify KPIs, report key metrics, and coordinate reporting dashboards for stakeholders.
Perform ongoing analysis, experimentation, and A/B testing to improve search activities.

Requirements

A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics, or a closely related field.
Minimum of 3 years of professional experience planning and implementing successful SEM strategies.
Experience in ecommerce is preferred.
Certification in Google Ads is required.
Proficiency in performance marketing, conversion, and online customer acquisition.
Knowledge of bid management tools (SA360), call tracking tools (DialogTech/Invoca, Marchex), digital analytics tools (Google Analytics, Datorama), and SEO/SEM tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).
Ability to analyze and evaluate information and provide evidence-based recommendations.
Proficiency in various technical and web-based platforms.
Ability to organize and prioritize workload to meet conflicting deadlines.

Nice to Have

Certifications in Google Ad Manager or Google Marketing Platform.

Qualifications

Bachelor's degree in a related field.

Benefits & Perks

Health insurance, dental insurance, vision insurance, and life insurance.
A 401(k) retirement plan.
Work/life balance benefits and a generous time off package.
Total Rewards program details available at https://sanfordcareers.com/benefits.

Working at Sanford Health

Sanford Health values development and advancement opportunities, fostering a supportive environment dedicated to health and healing. The organization emphasizes work/life balance, diversity, and inclusion, as reflected in their EEO/AA employer policies and accommodations for individuals with disabilities.

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