Search Engine Optimization Content Strategist

Bloomingdale's

Long Island City, NY

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The SEO Content Strategist is a content and copywriting-focused role that supports the expansion of the organic reach for the Bloomingdale's website. The role involves creating SEO content and copy across various verticals, maintaining and optimizing the website through page optimizations using the internal content management system (CMS). The position emphasizes writing and editing elevated copy that aligns with Bloomingdale's style guide, conducting keyword research, and providing strategic content direction. The company values diversity, collaboration, and a passionate, entrepreneurial spirit, fostering a fun and inclusive work environment.

Key Responsibilities

Copywriting for key landing pages, ensuring all copy and optimizations adhere to SEO best practices and follow the internal Bloomingdale's copywriting style guide.
Reviewing the content output of agency vendors, independently editing their content, and providing feedback.
Implementing optimizations and copy on landing pages using the CMS.
Conducting strategic review of Bloomingdale's SEO performance data using sources like Google Search Console and Adobe Analytics to identify new content opportunities.
Performing keyword research using tools like Google Keyword Planner and SEMrush.

Requirements

Bachelor's degree or equivalent work experience in a related field.
3-5 years of related experience.
Strong editorial and copywriting skills.
Practices open and continuous communication, values keeping others informed, and effectively presents information clearly and concisely.
Ability to think creatively, strategically, and technically.
Understanding of websites, text editors, and spreadsheet creation.
Ability to work a flexible schedule based on department and company needs.

Qualifications

Bachelor's degree or equivalent work experience in a related field.

Working at Bloomingdale's

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. The company values diversity of background, thought, and opinion, and encourages colleagues to share their thoughts with leadership. The environment is passionate, driven, entrepreneurial, collaborative, and emphasizes having fun along the way.

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