Senior ABM ManagerNew
Later
Job Description
About the Role
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
Key Responsibilities
- Develop and execute Later's ABM strategy for enterprise and upper-mid market accounts across 1:1, 1:few, and 1:many programs.
- Partner with demand gen and sales leadership to align on ICP, account prioritization, and coverage strategy.
- Ensure targets are aligned and routed with BDR and SD teams.
- Launch integrated campaigns using a mix of outbound email, paid media, direct mail/gifting, webinars, and events.
- Build customized content experiences tailored to buyer roles and industries (e.g., CPG, beauty, retail, QSR).
- Leverage platforms like Hockeystack and Salesforce to orchestrate and track engagement across the funnel.
- Continuously optimize campaigns based on engagement signals, pipeline movement, and closed-won influence.
- Report on ABM effectiveness, campaign ROI, and account progression using a structured dashboard and insights.
- Evangelize ABM best practices across the marketing and sales organizations.
- Collaborate cross-functionally with teams including product, web, creative, sales, and revenue operations to ensure alignment and support demand generation goals.
- Lead campaigns from strategy to execution, including content, creative, landing pages, and remarketing tactics.
- Conduct competitor research and stay updated on industry trends, new technologies, and best practices.
- Act as a primary lead for webinars and partner marketing.
Requirements
- 7+ years of experience in B2B marketing.
- 3-5+ years of experience in an ABM specific role.
- Demonstrated ability to influence pipeline and deal velocity through strategic ABM initiatives.
- Deep familiarity with ABM and sales orchestration platforms (e.g., ZoomInfo, HockeyStack, 6sense, Demandbase, LinkedIn Ads, Salesforce, StackAdapt).
- Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing.
- Strong collaboration skills and experience working cross-functionally with demand gen, sales, SDRs, and product marketing.
- Strong background in data organization and tracking success of campaigns.
- Excellent results orientation, proven record performing to aggressive growth targets.
- Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences.
- Extreme level of quality assurance for visual and written creative.
- Flexibility and ability to work in a fast-paced and dynamic environment.
- Ability to think outside the box.
Nice to Have
- Experience in influencer marketing, SaaS, or MarTech.
- Knowledge of enterprise buying committees and complex deal cycles.
- Familiarity with verticals like CPG, retail, fashion, and food & beverage.
- Experience with data visualization tools such as Mode and Looker.
- Experience in CRM and marketing automation tools such as Salesforce, Marketo, and Klaviyo.
- Experience in Contentful and Wordpress.
Qualifications
- Bachelor's degree preferred (Marketing, Business or Related).
Benefits & Perks
- Salary range of $135,000 - 150,000.
- Participation in various benefits plans as part of overall compensation.
- Hybrid and remote work options.
Working at Later
We are proactive — taking initiative, asking questions, and acting with a bias toward action. We balance long-term goals with short-term needs pushing both forward through clear prioritization. We combine thoughtfulness with agility, embracing failure to learn and iterate. We simplify, breaking problems into manageable parts and finding smart solutions. We maintain high standards, scaling back scope without compromising quality when needed. We are familiar with and committed to the customer, keeping them at the heart of every decision. We prioritize results over activity, driven by clear intent and purpose. We hyper-collaborate across all teams, providing alternatives when saying no. We own challenges without blame, embracing current state and moving forward with transparency.
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About Later
Website
later.com
Location
Chicago, IL
Industry
Marketing Research and Public Opinion Polling
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