Senior Analyst, Analytics

About the Role

Key Responsibilities

• Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies that align with campaign and brand goals, and communicate these based on client needs.
• Communicate concise data points, trends, and measurement strategies to a broad audience, including technical experts and brand managers.
• Drive innovation by developing new analytical approaches, optimizing data workflows, and designing scalable data structures to improve process efficiency and insight generation.
• Build robust data visualizations and interactive dashboards capable of delivering information in an understandable manner.
• Query database tables into formats suitable for analysis and visualization.
• Analyze information to generate insights, results, and suggest optimizations to improve outcomes.
• Deliver analysis and insights in a clear, constructive, and concise manner to internal teams and external clients.
• Manage client expectations effectively and present key findings throughout engagement.

Requirements

• An analytical mindset with the ability to communicate findings to others.
• Strong time management and organization skills as an independent worker.
• Problem-solving skills with the ability to develop creative solutions.
• Ability to collaborate effectively as a team player.
• Flexibility and agility to succeed in a fast-paced environment.
• Attention to detail and a commitment to follow through.
• Strong analytical skills, including analyzing raw data, drawing conclusions, and summarizing actionable recommendations.
• Proficiency in ad-serving, ad verification, and site analytics platforms such as DCM, Innovid, Extreme Reach, IAS, Double Verify, Adobe Analytics, and Google Analytics.
• Familiarity with database design and SQL.
• Exposure to mobile, social, and tablet measurement platforms and methodologies.
• Experience with syndicated research sources/tools like Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore.
• Proficiency in Microsoft Excel and PowerPoint.
• 2-3 years of relevant experience.

Nice to Have

• Experience managing and coordinating efforts across various teams and offices.
• Understanding of multi-touch attribution and advanced analytics in media evaluation.
• Thought leadership in digital advertising, media strategy, and measurement.
• Strong communication skills for conveying complex technical ideas to multiple audiences.

Qualifications

• 2-3 years relevant experience.

Benefits & Perks

• Competitive salary range of $85,000 to $100,000.
• Discretionary bonus and a variety of benefits including health insurance, life and disability insurance, retirement plans.
• Unlimited paid time off (PTO), paid holidays.
• Mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance, fertility programs, and fitness reimbursement.