Senior Analyst, Analytics

About the Role

Key Responsibilities

• Maintaining mapping files for media / data attributes and classification
• Owning data inputs for weekly reporting deliverables to client teams
• Maintaining Tableau reporting dashboards
• Writing weekly insights based on media performance; presenting optimization recommendations and learnings
• Aggregating data for ad hoc analyses, writing summaries and implications based on ad-hoc media performance questions
• Maintain weekly status documents with client team to keep projects and deliverables on task
• Applying knowledge of digital media metrics (CPM, VCR, ROAS, CPA) to insight
• Media KPI documentation; owns optimization framework mapping media tactics to their appropriate reporting KPIs and maintains reporting against those assigned KPIs

Requirements

• Proven strength in insights and analysis; data skills necessary but extensive background (ex: engineering experience) not needed
• More focused on data applications than data manipulations
• Self-starter with proven accountability and teachability
• Independence: trusts self-judgement and intuition, can problem solve independently and demonstrate critical thinking
• Curious: asks thoughtful questions, foresees how they fit the role and can speak to their alignment to our needs
• Media industry experience: knows how ad-serving, algorithms, and audience targeting work
• Experience with media data from social platforms, 3P Ad Servers, Search, Programmatic DSPs; knows all common media metrics like CPM, Impressions, Clicks, Video Completions, etc
• Understanding of how conversion attribution works (MMP app attribution; website pixels and CAPI) and ability to apply that knowledge to data interpretation and management
• Ability to provide tangible examples of insights generated in reporting experience and their application to media optimization or business impact
• Displays approachability, speaks with confidence and diplomacy, interested in client-facing communication

Nice to Have

• Experience with media data analysis and reporting
• Knowledge of digital media ecosystem and media metrics
• Experience in client-facing roles

Qualifications

• Proven strength in insights and analysis
• Experience with media data from social platforms, ad servers, search, and programmatic DSPs
• Understanding of media attribution and conversion tracking
• Ability to generate insights and apply them to media optimization or business impact
• Strong communication and diplomatic skills

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of talent
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, flexible time off
• Participation in freelancer/temporary employee medical plan and 401(k) plan (for temporary roles)
• Competitive salary range: $76,200 - $90,000 annually