Senior Analyst, Analytics

About the Role

Key Responsibilities

• Define, prioritize and complete various analytics projects including: forecasting, scenario planning, test design, campaign reporting and advanced report production.
• Design and implement test & learn experiments (e.g. A/B tests, incrementality testing, etc.), interpret results, and recommend data-driven decisions.
• Assist in creating and managing automated reporting dashboards to monitor progress.
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position.
• Contribute to driving innovation within digital marketing and analytics across the agency and industry.
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines.
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams.
• Identify and build reason and provide feedback on standard methodologies.
• Provide training to employees across departments on analytical approaches to marketing.

Requirements

• 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, and Content.
• Knowledge in multivariate testing and statistical analysis.
• Excellent written, oral communication and presentation skills.
• Proficient in Excel, Word, PowerPoint.
• Detail oriented, quick learner, and able to balance multiple tasks.
• Strong project management skills and attention to detail.
• Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected.
• Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings.
• Strong Excel proficiency (understanding of VLOOKUPs, pivots, visualizations).

Nice to Have

• Familiarity in enterprise Analytics tools preferred, including: Tableau, Datorama, Power BI.
• Preferred experience in one or more of the following analytics platforms: Adobe Analytics, Google Analytics, Power BI, Campaign Manager, Innovid, Kantar.
• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus.
• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus.

Qualifications

• Degree or equivalent experience in marketing or quantitative field such as statistics, mathematics, or economics is preferred.

Benefits & Perks

• Medical coverage, dental, vision, disability, 401K, as part of the benefits package.
• Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Compensation range: $72,390 - $99,960 annually.
• Application deadline: 10/30/2025.
• Support for accommodation or assistance with the application or onboarding process.