Senior Analyst, Analytics & Insights - Programmatic

Zeta Global

New York, NY

Full Time

Senior

90k-110k

9 days ago

Job Description

About the Role

The Senior Analyst, Analytics & Insights - Programmatic at Zeta Global is responsible for providing actionable insights to both external customers and internal teams within the Programmatic Analytics and Strategy team. The role involves monitoring optimization platforms, designing surveys, delivering insights, and collaborating with sales, customer success, product, and engineering teams to enhance campaign performance and model effectiveness. The candidate ideally works hybrid out of New York City and contributes to making sophisticated marketing simple through data-driven strategies and innovative measurement tools.

Key Responsibilities

Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
Own campaign performance and reporting insights while recommending opportunities for optimization (e.g., running additional channels, updating current targeting strategy, pitching new analyses to help with client's business challenges/objectives)
Review performance of models across revenue, performance, and pacing
Design and implement tests to evaluate model and feature performance
Work with internal teams and stakeholders to determine measurement tools and products appropriate for addressing client business challenges
Develop innovative measurement tools and solutions
Consult with clients regarding development & alignment of marketing programs across online channels
Determine setup, including testing methodologies, reporting requirements, and optimization modeling requirements, to ensure full impact and efficiency of optimization efforts
Communicate campaign optimization results to clients to demonstrate value against business goals

Requirements

2-4 years of working experience in a similar role
Extensive experience with SQL and Excel/pivot tables
Experience in a digital media/Programmatic analytics role
Experience pulling & assembling audience insights reports
Professional oral and written communication skills
Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
A great communicator able to convey complex technical features in simple terms
Ability to multitask and prioritize among several high-profile clients
Data-driven, technical, self-starting, and curious
Excellent presentation/visualization/storytelling skills with PowerPoint
Excellent diagnostic skills
Technical acumen to understand how to design campaigns that optimize the use of our tech platform
Client-facing experience
Willingness to do whatever it takes to get the job done

Nice to Have

Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools

Qualifications

Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Benefits & Perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Working at Zeta Global

Zeta considers applicants without regard to sex, race, color, religion, age, disability, veteran status, or national/ethnic origin; and does not discriminate based on sexual orientation, gender identity, or expression. The company is committed to building a workplace culture of trust and belonging, providing a forum for employees to celebrate, support, and advocate for one another. They emphasize diversity, equity, and inclusion.

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