Senior Analyst - BCG Vantage - Digital Marketing

About the Role

Key Responsibilities

• Work in a growing global team providing digital marketing expertise and insights.
• Collaborate with case and proposal teams to develop knowledge assets, analysis, and expert advisory.
• Serve as a thought partner and content expert to case teams and sector leaders, helping structure and solve complex issues.
• Support commercialization efforts for the Marketing topic by contributing analysis and insights to proposals, client workshops, and marketing materials.
• Contribute to developing intellectual property and assets for the business.
• Assist in onboarding and training junior colleagues based on your topic/sector expertise.

Requirements

• 2+ years of consulting experience in digital marketing required; candidates with consulting experience preferred.
• In lieu of consulting experience, 3+ years minimum industry experience required; 4-6+ years of industry experience strongly preferred.
• Previous experience in a performance marketing team, client-side or at a digital marketing agency, platform, or relevant company required.
• Strong quantitative skills in analyzing data and building models, with the ability to translate data into insights.
• Understanding of digital marketing ecosystem including influencer marketing, channels, KPIs, and strategies.
• Hands-on experience with Google Ads/SA360, Meta, Amazon Ads, and/or DSP/DMP platforms.
• Outstanding interpersonal and communication skills for interacting with internal and external stakeholders.
• Bachelor's Degree required, advanced degree preferred.
• Strong written and verbal communication skills in English; Spanish requested in Spain, French for France, German for Germany.

Nice to Have

• Consulting experience is preferred.
• Experience with proprietary assets, data, and tools related to sector expertise.

Qualifications

• Bachelor's Degree (advanced degree preferred).

Benefits & Perks

• Not explicitly specified in the description.