Senior Analyst- Card Member Lifecycle Marketing

About the Role

Key Responsibilities

• Support marketing campaigns set-up and manage flawless execution across all channels in various systems and platforms (spanning email, site, paid media, online account, mobile, site, and more).
• Build cross-functional relationships across internal and external partners: product, brand, legal, compliance, channel partners, agencies, and more.
• Continuously test & learn, synthesize results, ideate tactics for channel optimization & learnings, and drive innovation to evolve CM direct marketing.
• Own multi-channel monthly reporting, sharing results with Marketing Manager with actionable recommendations to improve channel effectiveness.
• Serve as a subject matter expert & champion for the Middle Market customer segment.

Requirements

• Bachelor's degree is required.
• 2+ years of experience developing and executing cross-channel customer marketing campaigns to deepen customer engagement and loyalty.
• Excellent project management and organizational skills, including juggling multiple priorities, superb attention to detail, meeting timelines and operating effectively under changing conditions.
• Analytical skills, with an interest in identifying relevant trends and using data to inform strategies.
• Natural teammate with strong and effective communication skills and experience gaining alignment up, down and across teams.
• Self-starter who can thrive in a rapidly changing, dynamic environment. Ability to influence, present and collaborate across teams, leaders, and business units.
• Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies.

Nice to Have

• B2B Marketing experience in the financial services industry a strong plus.
• Excel and PowerPoint proficiency.