Senior Analyst - Digital Customer Marketing

American Express

New York, NY

Full Time

Senior

55k-105k

8 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The Senior Analyst, Digital Customer Marketing, will support the Senior Manager in developing and executing marketing strategies designed to nurture business accounts, generate leads, and drive engagement with our Sales/Account Development teams. This role involves complex campaign execution, quantitative analysis, and a deep understanding of how marketing capabilities can drive efficiency.

Key Responsibilities

Proactively manage end-to-end campaign execution, in partnership with numerous stakeholders inclusive of advertising agency partners, sales, compliance, product, and technology.
Manage all tracking and reporting for campaigns, including partnering with analytics teams for measurement readouts and sharing reporting updates with sales leadership teams.
Proactively craft data-driven recommendations to optimize existing digital campaigns, or test into new areas/channels.
Keep pulse on digital marketing, email and omni-channel trends and best practices to champion a modern, relevant experience for B2B customers.

Requirements

2+ years of relevant work experience (Digital Marketing, Analytics/Reporting, Sales Enablement, and/or Lead Generation).
Ability to synthesize data from multiple sources and derive insights.
Comfortable searching for opportunities to add value in white space.
Comfortable speaking/presenting to large audiences.
Superior attention to detail to ensure end to end flawless execution.
Ability to build relationships and partner with numerous cross-functional teams.
Proactive contributor, with ability to operate autonomously.
Proficient in MS PowerPoint/Excel (Salesforce Marketing Cloud a plus).
Bachelor’s Degree.

Nice to Have

Experience with Salesforce Marketing Cloud.

Qualifications

Bachelor’s Degree.

Benefits & Perks

Competitive base salaries.
Bonus incentives.
6% Company Match on retirement savings plan.
Free financial coaching and financial well-being support.
Comprehensive medical, dental, vision, life insurance, and disability benefits.
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
20+ weeks paid parental leave for all parents, regardless of gender.
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
Free and confidential counseling support through our Healthy Minds program.
Career development and training opportunities.

Working at American Express

American Express values innovation, shared values, leadership, and a commitment to supporting customers, communities, and colleagues. The company emphasizes a supportive, inclusive environment with a focus on well-being, professional growth, and flexibility through its Amex Flex working model.

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