Senior Analyst, Digital Marketing Analytics

About the Role

Key Responsibilities

• Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.
• Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.
• Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.
• Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.
• Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.
• Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
• Master the specifics of markets and targets, guiding others through these intricacies.
• Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
• Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
• Architect measurement plans rooted in strategic imperatives and media strategies.
• Provide data and research support to clients and planning teams.
• Cultivate a profound understanding of each client’s data sources, becoming the go-to expert.
• Partner with your manager to generate trend reports and insights for online tactics such as Search, Display, CTV, OLV, and Social.
• Proactively identify and interpret key drivers behind marketing and media performance to optimize spending efficiency.

Requirements

• Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
• 3-5 years of online marketing, web analytics, or research experience.
• Strong project management and prioritization skills.
• Experience or education in Pharma is a significant advantage.
• Extensive proficiency in Microsoft Office, especially Excel and PowerPoint.
• Experience with business intelligence software such as DOMO, PowerBI, Tableau.
• Familiarity with Google Analytics and/or Adobe.
• Direct experience in online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI is an added advantage.

Nice to Have

• Experience or education in Pharma.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Competitive benefits package. For more details, visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us.
• Base salary may range from $50k to $90k, depending on experience, responsibility, and qualifications.