Senior Analyst, Growth Marketing

The Points Guy

New York, NY

Full Time

Senior

80k-100k

about 1 month ago

Job Description

About the Role

This role requires a hybrid schedule and can either be based in our Fort Mill, SC Headquarters or our NYC Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. We're looking for a data-driven Senior Analyst to join the Customer Experience team at The Points Guy (TPG). This role will focus on optimizing the on-site experience for millions of users—from first-time visitors to loyal points and miles enthusiasts—through thoughtful experimentation, iterative design, and close collaboration across the business. You'll play a key role in shaping how users interact with key content and tools, with the goal of increasing engagement, retention, and conversion.

Key Responsibilities

Lead the end-to-end design, execution, and analysis of A/B and multivariate tests across editorial content, product features, and conversion flows.
Collaborate cross-functionally with design, engineering, analytics, and business partners to ideate, prioritize, and implement enhancements to the site experience.
Use data to uncover user behavior insights and translate findings into actionable recommendations that drive measurable outcomes.
Help define and maintain a user-focused testing roadmap that supports strategic growth initiatives.
Act as the voice of the user—bringing in learnings from experimentation, industry trends, and competitive research to inform decision-making.
Support larger personalization and on-site optimization strategies to improve how users interact with TPG tools like card comparison pages and editorial CTAs.

Requirements

2+ years of experience leveraging data to improve the customer or user experience, ideally in a digital or e-commerce environment.
Proven experience with A/B testing platforms and methodologies, including test design, execution, and analysis.
Strong analytical skills with the ability to synthesize data into clear insights and next steps.
Strong in SQL (Databricks preferred) and data visualization tools (Tableau, Looker, etc).
Comfortable working in a fast-paced environment with shifting priorities and ambitious experimentation goals.
Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams.
A strong sense of ownership, curiosity, and a passion for continual learning and user-first thinking.

Nice to Have

Experience in a digital or e-commerce environment.

Qualifications

Experience with A/B testing platforms and methodologies.
Proficiency in SQL (Databricks preferred).
Experience with data visualization tools such as Tableau or Looker.

Benefits & Perks

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program

Working at The Points Guy

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology—including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. RV helps millions of people worldwide make life's most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey—from first discovery of information, throughout the decision-making process, to transactions. The company values diversity and inclusion, fostering an environment guided by core principles and commitment to equal opportunity employment.

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