Senior Analyst, Loyalty Analytics

The Home Depot

Atlanta, GA

Full Time

Mid Level

10 days ago

Job Description

About the Role

Fuel the future of loyalty at The Home Depot by turning customer member data into bold insights and actionable insights. This role supports analytical initiatives that uncover key drivers of customer engagement, retention, and value. Partners closely with Strategy, Product, Marketing, Operations, and executive leadership to develop scalable tools, dashboards, and analyses that enable data-driven decisions across the loyalty lifecycle. Drives a deeper understanding of member behavior and segments, fueling strategies that strengthen program enrollment, frequency, and spend. Acts as a strategic thought partner across the enterprise to champion customer-centric thinking and deliver measurable business impact through loyalty-focused analytics.

Key Responsibilities

Interpret statistical and analytical results and make suggestions for business improvements through clear and concise deliverables
Conduct analyses to understand changes in customer shopping behavior surrounding key business events (e.g. promotions, weather, category resets, operational changes, etc.)
Develop / validate customer segmentations, compute customer value metrics and support ad-hoc requests for data extraction and analysis
Work across the organization and leverage cross functional teams to provide customer-focused analytical support using quantitative and qualitative measures
Analyze transactional data to identify purchase triggers and indicators in support of predictive / forward looking strategic company initiatives

Requirements

Must be eighteen years of age or older
Must be legally permitted to work in the United States
Minimum of 3 years of work experience
Deep understanding of customer and transaction-level data
Strong SQL proficiency; experience with additional programming (e.g., Python, R) a plus
Skilled in creating clear, strategic narratives through dashboards and presentations

Nice to Have

Experience working within a retail organization strongly preferred
Demonstrated experience applying analytics/statistics in business or marketing contexts
Retail industry knowledge or strong interest in consumer behavior
Expertise in data visualization, using tools like Tableau, Power BI, or Looker

Qualifications

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job

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