Senior Analyst - Marketing Analytics

About the Role

Key Responsibilities

• Support data analysis and prototyping of Business Intelligence solutions for the Commercialization & Optimization teams.
• Partner and collaborate with stakeholders across Marketing, Sales, Operations, and MarTech.
• Lead projects related to Marketing channel reporting, lead scoring & attribution analyses, CRM journey analysis, and prototyping of new features & enhancements to BI tools.
• Perform data analysis and identify insights relevant to Marketing and Sales business operations.
• Identify technical issues and data gaps, and suggest improvements to data models and workflows.
• Prepare, manage, and deliver analyses, reports, or dashboards for business decision making.
• Provide data reporting expertise, support, and insights to management, peers, and internal stakeholders.
• Gain knowledge of industry trends, B2B processes, and TransUnion's solutions to proactively identify business opportunities.

Requirements

• Bachelor's Degree required, with interest in data management or analytical skills strongly preferred.
• 2-4 years of experience as a Data Analyst / Business Analyst with B2B Sales and Marketing, Salesforce.com, CRM Analytics, and Marketing analytics.
• Knowledge of Microsoft Excel, PivotTables, and basic Data Modeling.
• Knowledge of Microsoft Power BI and Business Intelligence reporting.
• Ability to produce high-quality work on time in fast-paced settings with strong attention to detail.
• Ability to work independently, show initiative, and make informed assumptions when requirements are unclear.
• Familiarity using SQL, Python, or R is preferred.
• Familiarity with Marketing channels, MarTech platforms, measurement, business analytics, and statistical methods is strongly preferred.

Nice to Have

• Familiarity using SQL, Python or R.
• Familiarity with Marketing channels, MarTech platforms, measurement, business analytics and statistical methods.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Flexible benefits including flexible time off, paid time off, and up to 12 paid holidays per year.
• Health benefits including medical, dental, and vision plans, and health spending accounts.
• Mental health support, disability benefits, and up to 12 weeks of paid parental leave.
• Adoption assistance, fertility planning coverage, legal benefits, and long-term care insurance.
• Commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, and 401(k) with employer match.
• Access to TransUnion's Employee Resource Groups.