Senior Analyst, Marketing Analytics

DraftKings

Boston, MA

Full Time

Senior

95k-119k

21 days ago

Job Description

About the Role

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

Key Responsibilities

Optimize channel spend and creative performance in collaboration with marketing stakeholders.
Develop and manage self-service reporting dashboards for marketing insights.
Build analytical frameworks to improve marketing channel performance.
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
Present key findings to senior leadership and collaborate cross-functionally on strategy.

Requirements

Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
3+ years in business analytics or data science, with expertise in marketing analytics and attribution methodologies.
Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
Extensive experience with A/B testing, experimental design, and analytical testing methods.
Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
Experience with R, Python, or statistical programming languages is a plus.

Nice to Have

Experience with R, Python, or statistical programming languages.

Qualifications

Bachelor's degree or equivalent in a relevant discipline.

Benefits & Perks

US base salary range of $95,200.00 - $119,000.00 USD, plus bonus, equity, and benefits as applicable.
Guidance through the process of obtaining a gaming license if required.

Working at DraftKings

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, we prioritize responsible gaming and compliance, supporting our team through the licensing process and fostering a collaborative, innovative work environment.

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