Senior Analyst, Marketing & Data Insights

About the Role

Key Responsibilities

• Understand and identify the ideal customer profile globally by analyzing customers and marketing leads.
• Partner with Product Marketing and Sales teams to define target audience segments for marketing campaigns.
• Enable marketing campaign owners to personalize campaigns based on defined audience segments.
• Reduce time to market in daily operations and improve conversion rates along the customer journey.
• Ensure communication with key decision-makers within target organizations.
• Use data, insights, and AI to improve campaign performance targeting specific audiences.
• Ensure target contact lists are consistent, accurate, and compliant across marketing systems.
• Work with data vendors and research teams to ensure complete information for effective targeting.
• Educate the marketing department on best practices and regulations for direct sales and marketing globally.

Requirements

• 2-3+ years of experience in marketing data operations, marketing analytics, or a related role.
• Familiarity with audiences, segmentation, and marketing communications strategy.
• Proficiency in data analysis tools such as Microsoft Excel and the ability to interpret complex data.
• Knowledge of digital marketing channels and tactics.
• Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce.
• Demonstrated project management experience, including working with stakeholders to finalize requirements and meet deadlines.
• Self-motivated and able to work in a fast-paced environment both independently and with teams.

Nice to Have

• Basic knowledge of SQL.
• Experience with contact data vendors like ZoomInfo or Slintel.
• Experience with data visualization/BI tools like Sigma or Tableau.
• Experience with intent vendors like 6Sense.