Vice President, Marketing Analytics & Operations

About the Role

Key Responsibilities

• Build & lead the analytics organization by hiring, developing, and managing top-tier talent.
• Establish the strategic vision and roadmap for marketing analytics capabilities and infrastructure.
• Create a data-driven culture within the marketing organization through training, process development, and change management.
• Serve as the CMO's strategic right-hand, providing data-driven insights that inform key business decisions and marketing strategy.
• Partner with C-suite and senior executives to translate business objectives into measurable marketing outcomes.
• Lead monthly business reviews with executive leadership, presenting performance analysis and strategic recommendations.
• Partner with Sales Operations to optimize the customer acquisition funnel from lead generation to revenue realization.
• Develop and implement attribution models to measure marketing contribution to pipeline and revenue.
• Design and execute A/B testing frameworks to optimize marketing performance across channels.
• Own and optimize the marketing technology stack, ensuring seamless integration and maximum ROI.
• Evaluate, implement, and manage marketing technologies supporting data collection, analysis, and activation.
• Establish data governance frameworks and ensure compliance with privacy regulations.
• Build comprehensive marketing dashboards and reporting infrastructure from scratch.
• Develop standardized KPIs and measurement frameworks across marketing channels.
• Create automated reporting systems for real-time performance visibility.
• Own marketing budget planning and reconciliation, working with Finance for accuracy and optimization.
• Manage partner operations, including MDF allocation, tracking, and ROI reporting.
• Develop ROI models demonstrating marketing impact to stakeholders.
• Assess current marketing operations and implement scalable processes and systems.
• Design workflows for lead management, campaign operations, and performance tracking.
• Establish data quality standards across marketing systems.
• Build strong cross-functional partnerships with Sales, Finance, Product, and Customer Success teams.
• Lead monthly reconciliation meetings with Finance for budget accuracy and forecasting.
• Collaborate with legal and compliance teams to meet regulatory requirements.
• Establish key success metrics such as marketing attribution, real-time dashboards, partner ROI, team development, and stakeholder satisfaction.

Requirements

• Bachelor's degree or equivalent experience; MBA or advanced degree in Analytics, Statistics, or related field preferred.
• 15+ years of progressive experience in marketing operations, analytics, or related fields with at least 7 years in leadership roles.
• Proven track record of building and scaling analytics teams in high-growth technology companies.
• Experience implementing marketing technology stacks and measurement frameworks.
• Experience managing multi-million dollar marketing budgets and partner relationships.
• Strong background in statistical analysis, data modeling, and business intelligence.
• Advanced proficiency in marketing analytics platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI.
• Deep understanding of CRM systems, marketing automation platforms, and data warehousing solutions like Marketo and Pardot.
• Experience with attribution modeling, predictive analytics, and advanced statistical methods.
• Knowledge of data privacy regulations and compliance requirements.
• Exceptional leadership skills with experience building teams from 0-10+ people.
• Strategic thinking with the ability to translate complex data into actionable insights.
• Outstanding communication skills, with experience presenting to C-level executives.
• Proven ability to influence cross-functional stakeholders and drive organizational change.
• Strong project management skills with experience leading complex initiatives.

Nice to Have

• Relevant certifications in marketing analytics, project management, or technology platforms.

Benefits & Perks

• Opportunity to build from the ground up in a high-growth company.
• Significant autonomy to shape the marketing organization’s future.
• Direct access to executive leadership and substantial budget authority.
• Support to build a world-class team and infrastructure.