Vice President, Marketing Analytics & Operations

About the Role

Key Responsibilities

• Build & lead the analytics organization by hiring, developing, and managing top-tier talent.
• Establish the strategic vision and roadmap for marketing analytics capabilities and infrastructure.
• Create a data-driven culture within the marketing organization through training, process development, and change management.
• Serve as the CMO's strategic right-hand, providing data-driven insights that inform key business decisions and marketing strategy.
• Partner with C-suite and senior executives to translate business objectives into measurable marketing outcomes.
• Lead monthly business reviews with executive leadership, presenting performance analysis and strategic recommendations.
• Partner with Sales Operations to optimize the customer acquisition funnel from lead generation to revenue realization.
• Develop and implement attribution models to measure marketing contribution to pipeline and revenue.
• Design and execute A/B testing frameworks to optimize marketing performance across channels.
• Own and optimize the marketing technology stack, ensuring seamless integration and maximum ROI.
• Evaluate, implement, and manage marketing technologies supporting data collection, analysis, and activation.
• Establish data governance frameworks and ensure compliance with privacy regulations.
• Build comprehensive marketing dashboards and reporting infrastructure from scratch.
• Develop standardized KPIs and measurement frameworks across marketing channels and campaigns.
• Create automated reporting systems for real-time performance visibility.
• Own marketing budget planning, reconciliation, and partner ROI reporting.
• Assess current marketing operations and implement scalable processes and systems.
• Design workflows for lead management, campaign operations, and performance tracking.
• Build strong cross-functional partnerships with Sales, Finance, Product, and Customer Success teams.
• Lead monthly reconciliation meetings with Finance for budget accuracy and forecasting.
• Collaborate with legal and compliance teams to meet regulatory requirements.

Requirements

• Bachelor's degree or equivalent experience; MBA or advanced degree in Analytics, Statistics, or related field preferred.
• 15+ years of progressive experience in marketing operations, analytics, or related fields with at least 7 years in leadership roles.
• Proven track record of building and scaling analytics teams in high-growth technology companies.
• Experience implementing marketing technology stacks and measurement frameworks.
• Experience managing multi-million dollar marketing budgets and partner relationships.
• Strong background in statistical analysis, data modeling, and business intelligence.
• Proficiency in marketing analytics platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI.
• Deep understanding of CRM systems, marketing automation platforms (e.g., Marketo, Pardot), and data warehousing solutions.
• Experience with attribution modeling, predictive analytics, and advanced statistical methods.
• Knowledge of data privacy regulations and compliance requirements.
• Exceptional leadership skills with experience building teams from 0-10+ people.
• Strategic thinking with the ability to translate complex data into actionable insights.
• Outstanding communication skills, especially presenting to C-level executives.
• Proven ability to influence cross-functional stakeholders and drive organizational change.
• Strong project management skills for leading complex initiatives.

Nice to Have

• Relevant certifications in marketing analytics, project management, or technology platforms.

Qualifications

• Bachelor's degree or equivalent experience; advanced degrees preferred.
• 15+ years of experience in marketing operations, analytics, or related fields.
• Leadership experience in building and scaling analytics teams.

Benefits & Perks

• Opportunity to build a marketing organization from the ground up in a high-growth company.
• Direct access to executive leadership and substantial budget authority.
• Support to build a world-class team and infrastructure.
• Work in a culture of trailblazers, thinkers, builders, and collaborators.
• Engagement with AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure.