Senior Digital Analyst Specialist

About the Role

Key Responsibilities

• Analyze on-site consumer behavior to showcase shopping activity and patterns.
• Analyze media performance to surface recommendations and optimizations supporting revenue initiatives.
• Mine data to develop strategies that improve ROI and overall campaign performance for automotive manufacturers and Tier 2 automotive groups.
• Explore and incorporate new data sources to create and present customized sales presentations, program recaps, and solution recommendations to clients.
• Establish innovative strategies to understand and solve complex analytics problems by identifying patterns and trends.
• Evaluate and align Cox Automotive Media solutions with client business issues using creative analysis.
• Present insights and analytical concepts directly to clients and internal stakeholders, articulating clear stories.
• Design, conduct, and lead complex analyses to extract, track, report, and summarize performance metrics and data sources.
• Collaborate with different departments to define requirements and improve the analytics suite.
• Identify business and technical requirements, conduct full technical discovery, and architect client solutions.
• Highlight optimization opportunities through client insights to internal teams and contribute to the development of new client product solutions.

Requirements

• Bachelor's degree in a related discipline and 4 years of experience in a related field, or alternative combinations such as a master's degree with 2 years experience, a Ph.D. with up to 1 year experience, or 8 years of relevant experience.
• Experience in an analytical-focused position, preferably in digital marketing analytics and website analysis.
• Experience with web/digital analysis and related software (e.g., Adobe Analytics / Omniture, Google Analytics).
• Proficiency in SQL and basic knowledge of data warehousing and data lakes (e.g., Snowflake, Hadoop, Hive, Google BigQuery, AWS Redshift).
• Ability to perform basic statistical analysis (descriptive, variance, regression, probability) and understanding of advanced statistics.
• Skilled at condensing analysis into actionable insights to influence business decisions and strategies.
• Ability to consult and influence as a Subject Matter Expert to drive business success.
• Strong organizational skills with the ability to multi-task and prioritize in a deadline-driven environment.
• Physical ability and mental acuity to meet business requirements within required timeframes.

Nice to Have

• Bachelor's or Master's in marketing, economics, finance, statistics, or mathematics.
• Automotive domain expertise.
• Experience with business intelligence and data visualization systems (e.g., Microstrategy, Power BI, Google Data Studio, Tableau).

Qualifications

• Bachelor's degree in a related discipline or equivalent experience.
• 4+ years of experience in a related analytical role.
• Experience with digital/web analytics tools and SQL.
• Ability to perform statistical analysis and develop insights.

Benefits & Perks

• Flexible vacation policy with paid time off as deemed appropriate.
• Seven paid holidays throughout the year.
• Up to 160 hours of paid wellness leave annually for personal or family wellness.
• Additional paid time off for bereavement, voting, jury duty, volunteering, military service, and parental leave.