Senior Analyst, Marketing Strategy

About the Role

Key Responsibilities

• Build Zip's next-generation marketing analytics foundation by architecting data models, metrics, and dashboards that measure CAC, LTV, ROI, and payback across paid media efforts.
• Translate marketing performance into commercial insights, quantifying acquisition cost, marketing contribution to TTV/revenue, and return on ad spend across platforms like Google, Meta, and TikTok.
• Lead the end-to-end development of marketing dashboards in Tableau, from sourcing raw data to designing metric logic and guiding implementation.
• Partner with stakeholders across Marketing, Data, and Product to identify key data inputs, uncover gaps, and validate assumptions.
• Solve ambiguous, first-of-their-kind analytics problems by using first-principles thinking to quantify outcomes, simulate trade-offs, and make recommendations.
• Evaluate financing costs and downstream revenue implications of acquisition strategies, providing insights for tactical and strategic decisions.
• Bring a technical lens to marketing analytics by stitching together data sources, building internal tooling, and automating workflows.
• Embed AI tools and generative capabilities into analytics workflows to accelerate report generation, pattern recognition, and dashboard upkeep.
• Act as a strategic advisor to Marketing and Commercial leaders, articulating insights on what’s working, what’s not, and where to invest next.

Requirements

• 5+ years of experience in Commercial Strategy, Marketing Analytics, or Commercial Analytics, with experience in MarTech, fintech, big tech, management consulting, or marketing agencies a plus.
• Hands-on ownership of performance measurement frameworks, including defining and calculating CAC, LTV, and marketing ROI.
• Strong modeling ability in Excel/Google Sheets, with experience building from scratch and manipulating large datasets; experience with Tableau, SQL, or PowerBI is a plus.
• Track record of influencing decisions through data, partnering with Growth, Marketing, and Data teams to drive investment or campaign shifts.
• Experience synthesizing complex, ambiguous data into clear business insights emphasizing business value such as cost savings or revenue efficiency.
• Proactive problem-solving mindset with the ability to operate autonomously and prioritize workstreams with minimal guidance.
• Exposure to AI or automation in analytics workflows or a strong interest in integrating modern tools to improve reporting efficiency.
• Proven ability to lead cross-functional initiatives and project manage in matrixed environments.
• Demonstrated ownership mindset, applying First Principles thinking to break down ambiguous problems and deliver high-impact projects from concept to execution.

Nice to Have

• Experience in MarTech, fintech, big tech, management consulting, or marketing agencies.

Qualifications

• Experience in performance measurement frameworks such as CAC, LTV, and ROI
• Proficiency in Excel/Google Sheets and experience with Tableau, SQL, or PowerBI
• 5+ years of relevant experience in marketing or commercial analytics

Benefits & Perks

• Flexible working culture
• Incentive programs
• 20 days PTO every year
• Generous paid parental leave
• Leading family support policies
• 100% employer covered insurance
• Beautiful Union Square office with a casual dress code
• Learning and wellness subscription stipend
• Company-sponsored 401k match