Senior Associate - Affiliate, Growth Marketing, Consumer

DoorDash

Boston, MA

Full Time

Senior

83k-122k

about 21 hours ago

Job Description

About the Role

DoorDash's mission is to grow and empower local economies by building intelligent, last-mile delivery technology for local cities. The company connects people with local businesses to help grow those businesses and communities. The Senior Associate - Affiliate, Growth Marketing, Consumer role involves leading performance marketing efforts, particularly in affiliate marketing and online paid social channels, supporting the growth of the consumer base across US and international markets, and working cross-functionally to test and implement new marketing technologies during a pivotal growth phase.

Key Responsibilities

Manage million-dollar monthly budgets across affiliate campaigns in the US, Canada, and Australia.
Work closely with agencies and the in-house team to optimize affiliate marketing across different DoorDash lines of business.
Establish channel forecasts and budget recommendations, and adjust tactics quickly based on learnings and opportunities.
Direct and manage agencies to achieve goals and ROI targets.
Maintain and monitor key metrics such as budget pacing, LTV, and CAC.
Manage an experimentation roadmap including A/B creative tests, incrementality tests, and new channel expansion.
Test new channel/product features to identify incremental audiences and inventory for growth.
Collaborate with other teams and stakeholders to ensure goals are met.

Requirements

Experience managing affiliate marketing channels.
A BA/BS degree and 4+ years of related performance marketing experience.
Deep familiarity with CPA, CPC, CVR, and LTV metrics.
Proficiency in Excel/Google Sheets and strong understanding of A/B testing and data-driven performance marketing.
Strong analytical, quantitative, and problem-solving skills with the ability to use data to make decisions.
Highly results-oriented with demonstrated experience managing large budgets.
Creative, collaborative, and able to work well with teams to solve challenging problems.

Nice to Have

Experience with Web & App Tracking/Attribution.
Knowledge of SQL, Python, or other data processing scripts.
Experience working on multi-sided marketplace businesses.

Qualifications

4+ years of performance marketing experience.
Bachelor’s degree (BA/BS).

Benefits & Perks

Base salary within a market-dependent range of $83,000-$122,000 USD.
Opportunities for equity grants.
Comprehensive benefits including 401(k) with employer matching, paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
Medical, dental, and vision benefits, 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
Flexible paid time off for salaried roles and accrued vacation and sick time for hourly roles.

Working at DoorDash

DoorDash is committed to growing and empowering a more inclusive community within the company, industry, and cities. They believe that true innovation happens when everyone has a seat at the table and access to resources and opportunities to excel. The company values diversity and inclusion, actively discourages discrimination and harassment, and encourages applicants from all backgrounds, including women, non-binary, LGBTQIA+, minorities, differently-abled individuals, and veterans. DoorDash supports employee happiness, health, and well-being through comprehensive benefits and perks, fostering a dynamic and supportive work environment.

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