Senior Associate, Digital and Programmatic

Dentsu International

New York, NY

Full Time

Entry Level

51k-70k

4 days ago

Job Description

About the Role

The Senior Associate, Digital and Programmatic supports Managers and Senior Managers in executing media campaigns across clients within the dentsu portfolio, including Carat, dentsuX, and iProspect. The role involves familiarity with digital media landscape, campaign management, data analysis, and client services, with on-the-job training provided in industry technologies and partnerships.

Key Responsibilities

Deliver media programs that exceed client objectives leveraging technology & human-powered AI
Refine understanding of the digital media ecosystem and media optimization strategies
Support Manager/Sr Manager with all client deliverables including research, campaign setup, QA, optimization recommendations, reporting, billing reconciliation, and internal communication
Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
Coordinate hand-offs between media team and ad operations team during trafficking process
Communicate effectively and build strong relationships with agency team counterparts (planning/activation/ad ops/analytics)
Troubleshoot basic campaign delivery and performance issues independently
Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
Interpret media data, provide actionable insights and recommendations to line management for review/approval

Requirements

Bachelor's degree or 1-2 years' experience within the digital and programmatic industry
Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo
Knowledge of industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaocean, Prisma, or similar
Strong knowledge of media math formulas and concepts
Knowledge of basic financial principles, such as revenue and profit
Excellent verbal and written communications
Collaboration mindset
Strong attention to detail
Proactive work ethic
Ability to prioritize multiple tasks
Solutions orientated with strong critical thinking abilities
Strong analytical thinking and mathematical skills
Comfortable with analysis and data
Experience working with business applications; MS Office Suite desired

Nice to Have

Experience with programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo

Qualifications

Bachelor's degree or 1-2 years' experience in digital and programmatic industry

Benefits & Perks

Comprehensive healthcare plans
Unlimited PTO
Paid Maternity and Paternity leave
401k

Working at Dentsu International

Dentsu is a modern marketing solutions company committed to helping clients navigate, progress, and thrive in a world of change. The company values diversity and inclusion, encourages applicants from underrepresented backgrounds, and promotes equal employment opportunity. Dentsu's global network comprises 66,000 people across 143 countries, dedicated to teamwork for growth and good. The company emphasizes creative, media, commerce, data, and technology-driven solutions, fostering a collaborative and innovative work environment.

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