Senior Associate, Digital Campaigns

About the Role

Key Responsibilities

• Manage the execution of multichannel fundraising campaigns across paid and organic social media, search engine marketing (SEM), display, video, and print.
• Lead projects across diverse channels and manage vendor relationships.
• Contribute to strategy development and continuous innovation of marketing strategies.
• Develop and implement prospecting and engagement strategies to identify and develop new audience segments or donors.
• Contribute to the definition of the digital marketing strategy and plan by providing input regarding initiatives.
• Propose and manage testing and innovation projects, analyze results to drive continuous improvement.
• Manage the development and delivery of marketing communications and storytelling in various media to increase engagement and revenue.
• Plan and deliver stakeholder engagement activities to develop effective project relationships.
• Commission, write, and edit creative content tailored by audience and aligned with brand, voice, and DEI guidelines.
• Supervise the ICM Advertising intern and work closely with the social media team, advertising agencies, and vendors.

Requirements

• Minimum 2-4 years of experience in Digital Marketing, especially paid media marketing (search, social, display, video).
• Experience working with CRM and/or CMS systems, and digital marketing technologies such as Facebook ad manager, Google Analytics, Google AdWords.
• Strong proofreading, copywriting, and attention to detail with 100 percent follow-through.
• Project management experience, with ability to move projects from conceptual stages to launch and meet deadlines.
• Strong interpersonal, written, and oral communication skills and successful teamwork experience.
• Strong problem-solving skills and proactive approach to challenges.
• Ability to identify opportunities for growth and innovation through marketing channels and tactics.
• Commitment to the principles of Doctors Without Borders' mission and voice, and to diversity, equity, and inclusion.

Nice to Have

• Non-profit fundraising experience.
• Proficiency in Adobe Photoshop and other design tools.
• Experience working in marketing cloud technology, especially Salesforce.

Qualifications

• Relevant experience in digital marketing, especially paid media marketing.
• Experience with CRM, CMS, and digital marketing tools.
• Strong communication and project management skills.

Benefits & Perks

• Salary range of $78,399 - $117,599, offered based on experience and internal equity.
• Opportunity to work with an organization dedicated to medical humanitarian aid.
• Potential for travel as needed.