Senior Associate, Investment, Digital

About the Role

Key Responsibilities

• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy.
• Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc., as well as working with various internal/external teams to drive an exceptional client experience.
• Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives.
• Assist in development of media strategy and recommendations.
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of digital campaigns.
• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch/modifications.
• Provide project management on projects/campaigns within the channel team.
• Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise.
• Conduct the analysis and interpretation of data trends and develop improvement solutions.
• Act as quality control for overall account output.
• Collaborate with leadership and peers to develop solutions that will enhance operational efficiency, tools, and workflows.
• Watch and check digital media trends, tools, technologies, and recommend direction for investment and implementation.
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed.
• Participate in vendor meetings with current and potential partners.

Requirements

• Bachelor's degree (communications, marketing, advertising, or business).
• 3+ years relevant work experience in digital media / marketing with digital experience; agency experience a plus.
• Experience with Microsoft Office suite; foundational / practical experience with Excel a plus.
• Strong relationships with publisher and technology partners.
• Knowledge of the importance and role of varying paid digital channels / tactics within a media plan and how to leverage the strengths of each.
• Proven ability to convert and implement strategic plan directions into flawless tactical executions.
• Demonstrated understanding of media planning concepts such as reach, frequency, impression share, ROI, ROAS, and other KPIs.
• Certificates in Google and Microsoft platforms required; experience with other digital platforms a plus.
• Strong analytical capabilities with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns.
• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level.
• High comfort level participating in brainstorms and ideation sessions.
• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs.
• Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills.
• Display curiosity of digital media by researching new blogs and channels for relevancy and trend identification.

Nice to Have

• Experience with other digital platforms beyond Google and Microsoft.
• Experience working in an agency environment.

Qualifications

• Bachelor's degree in communications, marketing, advertising, or business.

Benefits & Perks

• Employees can be expected to be paid an annualized salary range of $59,000-$65,000, based on variations in knowledge, skills, experience and market conditions.