Senior Associate Marketing Manager Digestive Health

Perrigo

Grand Rapids, MI

Full Time

Senior

17 days ago

Job Description

About the Role

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, ACO, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Key Responsibilities

Support the development and execution of category strategy to achieve business plan objectives and category growth.
Act as marketing lead of assigned product development projects from conception through launch.
Support sound business cases to support investments and ensure the project(s) deliver on key project milestones.
Develop compelling selling materials, which may include new product launch material, marketing promotion recommendations and consumer insights, focused towards increasing Store Brand share in the existing marketplace.
Analyze product performance and marketplace data to identify category and consumer trends and translate findings into actionable plans.
Partner with Customer/Shopper Strategy, Sales, and cross-functional teams to develop and implement tactics that align with category strategies.
Identify adjacencies for innovation (product or channel) to deliver consistent category growth.
Up to 20% travel.

Requirements

Bachelor's degree in business, marketing, or a related field.
Typically 6 years relevant marketing experience.
Strong analytical skills and business sense in sophisticated data environment.
Good understanding of marketing principles and a passion for understanding consumer and customer needs.
Ability to manage and prioritize multiple projects within scheduled timelines.
Self-motivated with an entrepreneurial spirit.
High interpersonal skills, including influencing without direct authority, resolving conflict, creative problem solving, and decision making.