Senior Associate, Media Activation

Dentsu International

New York, NY

Full Time

Senior

51k-83k

2 months ago

Job Description

About the Role

This is a remote opportunity, open to anyone in the US. The Senior Associate, Media Activation at iProspect focuses on the planning, creation, and optimization of digital media campaigns across various channels, including Sponsored Products, digital display ads, social media networks, and video content. The role involves controlling ad costs and placements through Demand Side and Social Media Platforms, combining creativity and strategic analysis to meet client goals. The position reports to an Activation Manager and does not have managerial responsibilities.

Key Responsibilities

Organize and be responsible for campaign planning, set-up and management for sponsored product ads
Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
Maintain awareness of new marketing platforms
Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
Analyze campaign performance and provide optimization recommendations
Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights

Requirements

Bachelor's degree in a quantitative, marketing, or related discipline
1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
Experience working in SPA SSPs (especially Criteo, Amazon, and CitrusAds), DSPs (especially DV360 or TTD), social platforms (Facebook and Pinterest), and ad servers (especially CM360)
Comfortable working in a startup environment with changing workflows
Ability to explain complicated concepts to others
Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
Keen trouble-shooting abilities; high level of accuracy and attention to detail
Shopper, CPG, or retail media planning experience

Qualifications

Bachelor's degree in a quantitative, marketing, or related discipline
1+ years of experience in a digital planning/buying role

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They support diversity and inclusion, and provide reasonable accommodations for individuals with disabilities and disabled veterans. The company emphasizes a supportive and inclusive work environment, with a focus on equal opportunity and employee well-being.

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