Senior Associate, Paid Social

WPP

New York, NY

Full Time

Entry Level

45k-100k

3 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values an open environment, collective leadership, and growth, emphasizing a culture of trust, collaboration, and continuous learning. In this role, the Senior Associate, Paid Social, will be involved in paid social campaign execution, client-facing missions, and account growth opportunities, with a focus on developing expertise and contributing to the company's media efforts.

Key Responsibilities

Assist social strategy development work by compiling client research, competitive data and social platform information.
Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis.
Assist team in identifying optimization opportunities and making media recommendations.
Support community managers to develop and maintain social content calendars for various platforms.
Stay current with the latest updates regarding tools, techniques and methods related to social media.

Requirements

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
1+ year or more of practical experience running paid social campaigns.
Prior experience using Excel for data management and/or budgeting is a plus.
Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
Eager to learn, adaptable, and have a strong interest in the advertising/media industry.

Nice to Have

Experience using Excel for data management and/or budgeting.

Qualifications

Educational background in Business, Analytics, Marketing, Communications, Advertising, or equivalent experience.

Benefits & Perks

Competitive medical, group retirement plans, vision, and dental insurance.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Opportunities to grow within the global WPP Media & WPP networks.

Working at WPP

WPP Media emphasizes a culture of respect, collaboration, and connection, fostering creativity and teamwork through a hybrid work approach. The company values diversity and inclusion, offering accommodations for individuals with disabilities and disabled veterans, and promotes employee growth and learning through resource groups, events, and continuous development opportunities.

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