Senior Associate Product Marketing, Pershing

About the Role

Key Responsibilities

• Execute marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact.
• Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight differentiation.
• Expand knowledge about the Wealth services set of solutions, the client segments they serve, and the competitive environment.
• Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development.
• Collaborate with business partners including product development, sales, and relationship management teams.
• Work closely with specialist marketing functions and communications teams to execute deliverables.

Requirements

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
• 3-5+ years of experience in product marketing, with a strong track record of success in the financial services industry.
• Proven ability in supporting the development and execution of comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
• Candidates with a sound understanding of the investment ecosystem and knowledge of wealth advisory platforms are preferable.

Nice to Have

• Knowledge of the investment ecosystem.
• Knowledge of wealth advisory platforms.