Senior Associate, Social Media Strategy & Execution - Financial Services

About the Role

Key Responsibilities

• Develop social media campaign strategies that span both B2B and B2C audiences.
• Guide social media content calendar development for owned channels, paid social campaigns and content creator-led initiatives.
• Serve as social media expert, advising partner teams on social media strategies that best meet business objectives.
• Develop and present thoughtful, integrated briefs for organic, paid and content creator-led projects.
• Provide oversight of creative development to ensure marketing materials are on brand, high quality and on schedule.
• Facilitate internal processes across social partners, as well as legal teams, to publish a regular cadence of brand-defining content.
• Create and manage insights reporting, improving it over time, and utilize key learnings to identify future opportunities.
• Use expertise across major social platforms including Facebook, Instagram, and LinkedIn to guide targeting, channel strategies, KPI development, and analytics.

Requirements

• At least 3 years of social media marketing experience (content creation, social media advertising, or social content strategy).
• At least 3 years of experience writing communications and presentations for leadership and non-leadership audiences.
• Strong working knowledge of Google Suite Sheets, Docs and Slides.
• Ability to manage multiple projects, deadlines, and changing priorities simultaneously.
• Excellent communication skills with outstanding writing, editing, and presentation abilities.
• Curious mindset, ready to analyze consumer attitudes, behaviors, and trends.

Nice to Have

• Bachelor's Degree or Military experience.
• 4+ years of social or digital marketing experience.
• 3+ years of social community management experience.
• 3+ years of experience managing complex processes across multiple stakeholder groups.
• 3+ years of experience in public relations, marketing communications or crisis management.
• 3+ years of experience with Sprinklr.
• 3+ years of experience in financial services or other highly regulated industries.

Qualifications

• Minimum of 3 years of social media marketing experience.
• Experience in writing communications and presentations for diverse audiences.

Benefits & Perks

• Comprehensive, competitive, and inclusive set of health, financial and other benefits.
• Salary range of $86,000 - $98,200 for candidates in Plano, TX, with potential performance-based incentives.
• Eligibility for performance-based incentive compensation, including cash bonuses and long-term incentives.
• Work environment benefits supporting total well-being.