Senior Campaign Planner

About the Role

Key Responsibilities

• Build and execute customer lifecycle nurture campaigns for key segments, including small and mid-sized firms (SMB).
• Lead SafeSend's customer expansion marketing program, managing campaign strategy, execution, and optimization to drive product adoption and upgrades.
• Own budget and performance for customer retention campaigns.
• Coordinate with the product marketing, content, and customer success to align lifecycle messaging with client needs and timing.
• Collaborate closely with executive leadership and customer success to ensure campaign triggers are aligned and support broader business goals.
• Work with revenue operations to define and track KPIs for retention and expansion campaigns.
• Identify gaps in the customer journey and create digital campaigns to improve conversions, engagement, and upgrades.
• Assist marketing team with daily tasks and play a key supporting role in a variety of projects.

Requirements

• Bachelor's degree or equivalent work experience.
• 5+ years of experience in B2B campaign management, with specific experience in lifecycle or customer marketing.
• Experience building nurture programs across multiple segments.
• Strong project management skills with the ability to manage multiple campaigns.
• Working knowledge of email marketing platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Asana).
• Data-driven mindset with experience analyzing campaign results and iterating for improvement.
• Collaborative, proactive, and eager to work across teams.
• Maintain flexibility and positive attitude during organizational changes and process evolution.
• Ability to quickly pivot strategies based on new requirements and work with a growth mindset.

Nice to Have

• Experience with global, regional, or segment-level marketing strategies.
• Familiarity with customer journey analysis and digital campaign creation.

Qualifications

• In addition to the degree, 5+ years of relevant experience in B2B campaign management and customer marketing.

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office).
• Flexibility & Work-Life Balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, skills-first approach.
• Industry Competitive Benefits: flexible vacation, mental health days, Headspace access, retirement savings, tuition reimbursement, incentive programs, wellbeing resources.
• Culture: inclusive, award-winning reputation, values-driven environment.
• Social Impact: paid volunteer days, pro-bono projects, ESG initiatives.
• Making a Real-World Impact: supporting justice, truth, transparency, and upholding the rule of law.