Senior Campaign Specialist

About the Role

Key Responsibilities

• Utilize expert knowledge of email platform(s) including delivery system.
• Collaborate with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.
• Work with project stakeholders to identify requirements, solutioning development or level of effort.
• Build, test, and implement content for automated campaigns including advanced dynamic content.
• Perform code & creative reviews to optimize emails.
• Demonstrate a deep understanding of client's data sources and effectively interpret requests from the Product Marketing team.
• Implement standards and quality controls to ensure accuracy and consistency.
• Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements.
• Document all the campaign processes and keep evidence of all approvals and exceptions.

Requirements

• Bachelor's degree.
• Email development experience, preferably in Zeta Marketing Platform or in a similar marketing automation tool.
• Expert knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email.
• Excellent attention to detail with the ability to produce flawless work in rapid succession.
• Ability to meet tight deadlines using strong multitasking and organizational skills.
• Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners.
• Effective problem solving in individual and group settings.
• Collaborator at heart who is comfortable with self-direction and has flexibility to work on a variety of tasks.
• Familiarity with Jira or another workflow tool a plus.
• Experience with agile methodologies.

Nice to Have

• UI design experience a plus.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits.
• Incredibly supportive team.
• Competitive benefits program including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.