Senior Consultant, Digital Marketing & Strategy - Philanthropy

About the Role

Key Responsibilities

• Responsibility for development of the digital ecosystem to drive philanthropy engagements
• Demonstrate ability to leverage Luminate systems and apply data analytics to support strategic decision-making and enhance reporting accuracy and insights
• Execute strategy for website/microsite philanthropy engagements and user experience
• Ensure web and digital on-brand design, and connected digital systems to drive philanthropic engagement and donor support
• Accountable for online experience for benefactors, new donors and alumni to donate, develop planned giving opportunities, communicate with gift officers, and more
• Close collaboration and leadership of cross-functional teams, including Marketing, Information Systems (IS), philanthropy, alumni engagement and clinical teams, to create and implement transformative marketing initiatives that enhance the brand, engage audiences, and drive business growth
• Align the marketing digital engagement vision with campaign and donor experience goals, ensuring a seamless benefactor/donor-centered approach, while working closely with stakeholders
• Set and achieve effective measurable goals and key performance indicators
• Actively partner with the Office of Communications in the development of digital strategy and aligning with institutional guidelines and systems
• Execute on search engine optimization, online transactions and high-value action conversions for donors and how these integrate with MCW enterprise

Requirements

• Proactive, goal-oriented, and agile professional with demonstrated success working within healthcare philanthropy
• Proven track record of executing digital strategies in complex and competitive environments
• Seasoned marketing professional with digital experience and outstanding communications skills
• Able to thrive in a matrix environment to collaborate with other leaders within the system, especially with IS, marketing communications leaders and philanthropy colleagues
• Experience in or working knowledge of customer lifecycle strategies and management
• Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies
• Exceptional project management, organizational, and time management skills with demonstrated ability to collaborate across departments, prioritize assignments, handle multiple projects and details simultaneously, and meet strict deadlines
• Excellent information architecture, user experience, digital design, digital production, search engine optimization and marketing, and online brand management experience
• Expert in content management systems administration, agile development, Google Analytics, search engine marketing, site search and W3C accessibility standards
• Proven analytical, critical thinking, creative and technical abilities
• Experience executing digital strategies, conducting, and acting upon findings from user-experience testing and making data-driven decisions
• Working knowledge of HTML and demonstrated expertise in search engine optimization
• Ability to communicate technical information to non-technical audiences clearly and concisely
• Proven track record of successfully implementing and managing marketing automation platforms, Customer Relationship Management (CRM) systems and analytics tools (Almabase, Raisers Edge, Sitecore)
• In-depth knowledge of healthcare industry regulations, compliance and data security standards and evolving landscape
• Strong analytics skills and experience with ability to interpret complex data and provide actionable insights and reporting
• Strong skills in strategic planning, effectively organizing resources and setting and establishing priorities
• Certifications in Google Analytics, Google Ads, Google Tag Manager

Nice to Have

• Experience with leading/participating in platform integrations

Qualifications

• Minimum education: Bachelor's Degree
• Minimum experience: 7 years of experience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementation, developing, tracking, and reporting on key performance indicators
• Preferred education: Master's Degree
• Preferred experience: 8 or more years of healthcare and philanthropy digital marketing experience and experience with platform integrations

Benefits & Perks

• Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental
• 403B Retirement Package
• Competitive Vacation, Sick Time, and Paid Holidays
• Tuition Reimbursement
• Paid Parental Leave