Senior Content Effectiveness Specialist

About the Role

Key Responsibilities

• Analyze existing templates, webpages and other content to determine effectiveness and potential improvements to increase performance, enhance the user experience, and meet marketing goals.
• Monitor content performance using Google Analytics 4 and Semrush, analyze engagement metrics (CTR, bounce rate, time on page, conversions), and provide regular reports to the content manager that include actionable insights.
• Manage, analyze the effectiveness of, and update the team's personas.
• Stay on top of trends and current events to identify trend-jacking opportunities for the content team to execute on.
• Research SEO keywords and implement on-page SEO best practices (e.g., meta descriptions, headers, internal linking, structured data).
• Track search performance and organic traffic trends, provide insights to enable content optimization, contribute to content strategy, and improve search rankings.
• Conduct content audits to determine which pieces of content need optimization, refreshing, or retirement and execute on action items.
• Collaborate with campaign stakeholders to understand goals, audience insights, KPIs and discovery data to create an effective campaign strategy.
• Assist with determining and executing mid-campaign optimizations.
• Analyze post-campaign metrics and data and determine potential improvements for future campaigns.

Requirements

• Bachelor's degree in English, communications, marketing, journalism, or closely related field.
• 5+ years of content strategy experience and either content creation or content marketing experience; B2B experience required.
• Exceptional understanding of SEO best practices and principles; experience using Semrush and Google Analytics 4.
• Experience crafting and/or updating personas.
• Ability to balance strategic thinking with creative execution.
• Expertise in data-driven decision-making, with the ability to analyze performance and translate it into actionable recommendations.
• Excellent editing, communication, and listening skills with an aptitude for coaching.
• Excellent time-management skills with the ability to work both independently and collaborate with other teams.
• Intermediate proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.

Nice to Have

• Experience with trend-jacking and current event analysis for content opportunities.
• Experience in content auditing and content refresh strategies.

Benefits & Perks

• Estimated base pay range of $73,000 to $98,000, with potential for future salary increases.
• Annual discretionary bonus based on performance.
• Health plan options including HMO & PPO plans, dental and vision coverage, HSA with potential Firm contribution, and Employee Assistance Program.
• Firm-sponsored basic life, short and long-term disability coverage.
• 401(k) savings plan & profit share with Firm matching contribution.
• Well-being incentives, education & certification assistance, flexible time off, family care leave, parental leave, and family formation benefits.
• Additional voluntary benefits including critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D.
• Travel rewards and cell phone reimbursement.