Senior Content Marketing Manager

About the Role

Key Responsibilities

• Lead the development of effective and persuasive sales narratives and materials that showcase Roku's unique content and sponsorship opportunities.
• Set an elevated creative standard and provide mentorship to a growing team of marketers, helping elevate their skills and output.
• Bring Unmissable Moments - a series of sponsorable pop-culture events represented on platform - to life for clients/advertisers with compelling packaging that inspires them to act.
• Partner closely with Content, Design, Analytics & Sales to craft launch strategies and build assets that resonate, both emotionally and practically.
• Identify new opportunities to bring Roku's original and licensed content to life in market, including event activations, awards programs, industry moments, and more.
• Manage and maintain Roku's sales enablement library for content solutions, ensuring materials are accessible, up-to-date, and aligned with high creative standards.

Requirements

• 10+ years of relevant creative marketing and experience building strategic narratives for sales teams in media & entertainment.
• Prior experience selling content programs or series sponsorships to advertisers and understanding of the broader content and CTV/streaming market.
• A portfolio demonstrating expert communication skills and the ability to distill complex technical information into clear, compelling marketing copy and materials.
• Experience developing marketing strategies to drive investment in original and licensed content.
• Ability to work under tight deadlines, navigate competing priorities, and adjust work plans effectively.
• Experience mentoring other creative/marketing professionals to help them reach their full potential.
• Willingness to stretch established processes to meet goals.

Nice to Have

• Experience with content sponsorship sales and understanding of the streaming market.

Qualifications

• Educational background is not explicitly specified, but extensive experience in creative marketing and content sponsorship is required.

Benefits & Perks

• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Global access to mental health and financial wellness support and resources.
• Local benefits may include healthcare (medical, dental, vision), retirement options (401(k)/pension), and other statutory and voluntary benefits.
• Time off for vacation and personal reasons to support work-life balance.