Senior Content Marketing Manager

About the Role

Key Responsibilities

• Building a comprehensive content strategy tailored to our target segments and funnel stages - using various content types, formats, and channels.
• Developing high-quality conversion-focused content that delivers measurable impact on demand generation objectives (MQL/SQL) and drives both new provider acquisition and existing customer expansion and retention.
• Partnering with cross-functional teams (Sales, Product, Marketing, Data, Creative) to define and refine content themes that highlight Zocdoc's POV, reinforce our value propositions, and integrate customer or third-party proof points.
• Repurposing long-form content into quick-bite formats for social media (LinkedIn), newsletters, lifecycle campaigns, and more to expand reach.
• Measuring performance across engagement, conversion, pipeline influence, and retention to inform optimization.
• Developing, or in some cases directing, on-brand, high-quality content that can be consumed in various ways (blogs, whitepapers, webinars, reports, infographics, videos, and more).
• Iterating continually by analyzing content performance data, testing new approaches, and re-engaging audiences with refreshed ideas.

Requirements

• 8+ years of B2B content marketing experience, ideally in a demand generation environment.
• Healthcare familiarity - you understand industry segments, trends, and compliance considerations (a plus).
• Proven copywriting and editorial skills with a track record of producing content that converts.
• Knowledge of SEO, paid acquisition, lead nurturing, and lifecycle marketing tactics that enhance content's discoverability and performance.
• Strong analytical mindset - you can interpret performance metrics, funnel data, and audience insights to drive data-driven optimizations.
• Exceptional communication (written and verbal), project management, and collaboration skills.
• Experience managing multiple projects in a fast-paced, high-growth environment.

Benefits & Perks

• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Parental leave
• Cell Phone reimbursement
• Commuter Benefits
• Catered lunch everyday along with snacks (when back in office)
• Convenient Soho location