Senior Content Marketing Specialist

UnitedHealth Group

Eden Prairie, MN

Full Time

Senior

71k-127k

3 days ago

Job Description

About the Role

The Senior Content Marketing Specialist at Optum is responsible for developing and executing content strategies that deliver relevant, meaningful differentiation and spark insight-centered commercial conversations to create brand loyalty and drive growth. This role involves working within a company that values diversity, inclusion, and health equity, with a focus on improving health outcomes through innovative content and collaboration with cross-functional teams. The position offers a hybrid work schedule and opportunities for professional development in a mission-driven organization committed to making a positive impact on communities.

Key Responsibilities

Write and edit insight-centered content across formats: articles, infographics, videos, guides, landing pages, white papers, emails, case studies, and social media
Manage and execute editorial calendar, working cross-functionally to align content with product launches and campaigns
Identify points of differentiation for best positioning services and software solutions
Work closely with product and sales teams to understand buyer needs and pain points
Collaborate with integrated marketing team partners to incorporate content into market awareness and demand generation campaigns
Support subject matter experts in developing presentations and collateral for events and speaking opportunities
Ability to travel on occasion as needed

Requirements

3+ years of content marketing or copywriting experience
Demonstrated excellent short- and long-form writing and editing skills
Proven ability to translate complex ideas into compelling narratives
Ability to work in either the Washington, DC, or Eden Prairie, MN, office 4 days weekly

Nice to Have

Experience marketing health care technology and services
Experience marketing to health plan/insurance or provider organizations

Qualifications

Formal educational background is not explicitly specified but implied experience in content marketing or copywriting

Benefits & Perks

Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Salary range from $71,200 to $127,200 annually
Remote work options in accordance with company policy

Working at UnitedHealth Group

Optum emphasizes a culture guided by diversity and inclusion, committed to health equity, environmental responsibility, and equitable care. The organization values talent development, professional growth, and making a positive impact on communities it serves.

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