Senior Content Marketing Specialist

About the Role

Key Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers for visibility through SEO and securing high-quality backlinks
• Create custom prospect lists and templates that align with clients' industries
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Create engaging content (ideas + copy) for client social media accounts
• Assist with project management tasks including client communication and reporting
• Have a firm grasp on writing effective titles for improved CTR and for the press
• Nurture and develop relationships with writers, reporters, and web editors
• Write effective web copy for marketing websites in diverse verticals
• Deliver a reliable, solutions-oriented approach to growing the online presence of clients

Requirements

• Passion for public relations, data-driven content, email outreach, and media relations
• 3+ years of experience as a content marketer (ideally published on reputable news sites or industry blogs)
• Intermediate SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites
• Experience running surveys and crafting stories from data to pitch to national news
• Strong project management skills, with ability to handle multiple projects while still working effectively
• Close attention to detail and a heavy focus on creating quality content
• Proven ability to generate creative ideas that attract attention on the web

Nice to Have

• 4-year degree in English, marketing, or a related field
• 2-4 years experience working with the press, reporters, or national/international news outlets
• Experience using Google Workspace, Smartsheet, Zoom, and/or Basecamp
• Experience creating thoughtful client reports using SEO tools such as Google Search Console, Google Analytics, and Ahrefs
• Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
• Experience collaborating with design teams and giving guidance on design and UX best practices

Qualifications

• Experience working with the press, reporters, or national/international news outlets
• Experience using SEO tools such as Google Search Console, Google Analytics, and Ahrefs
• Experience creating content for diverse verticals

Benefits & Perks

• Salary range of $58,000.00-$71,000.00 DOE
• 100% health, vision, and dental benefits for US residents
• 50% 401k match up to 6% of salary
• Donation matching
• Career development training
• Unlimited PTO
• Work-from-home equipment