Senior Content Strategist

About the Role

Key Responsibilities

• Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs.
• Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle.
• Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more.
• Partner with channel leads to determine content placement and promotion strategies across digital ecosystems.
• Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content.
• Understand the generative AI landscape and identify opportunities to use AI in content strategy and production to unlock scale.
• Conduct content audits and oversee publishing within content management and project management systems.
• Manage content localization efforts to ensure consistent global messaging.
• Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend.

Requirements

• 6+ years of B2B, high-tech marketing experience.
• 4+ years of digital & content marketing experience and familiarity with customer journey mapping.
• Strong written & verbal communication skills.
• Strong collaboration and leadership skills.
• Proficiency in marketing promotion strategies and experience in developing and executing demand generation programs.
• Ability to understand, critique, and give feedback on content design and delivery methods.
• Working familiarity with multiple digital demand channels and their applicability within a demand-generating promotion plan.
• Knowledge of technology such as Enterprise Resource Planning (ERP) applications is an asset.
• Bachelor's degree or equivalent required.

Nice to Have

• Knowledge of the generative AI landscape and opportunities to incorporate AI into content strategies.