Senior Content Strategist

About the Role

Key Responsibilities

• Develop and drive content strategy for Adobe's enterprise solutions, products, and new product launches, including narratives for key industries and personas.
• Partner with portfolio marketing and campaign managers to align content with campaign strategy and ensure activation in relevant channels.
• Collaborate with web program managers, product SMEs, writers, and designers to articulate capabilities, benefits, features, and use cases across product and solution pages on business.adobe.com.
• Draft creative briefs that synthesize industry trends, expert input, third-party research, and internal messaging to guide the creation of content across formats and channels.
• Partner with creative teams and subject matter experts to review content for accuracy, tone, and visual appeal.
• Demonstrate excellent storytelling, writing, and editing skills, translating complex subjects into consumable, customer-centric content assets.
• Catalogue and distribute new content as it becomes available.
• Audit and identify gaps to inform content plans.
• Enable the broader marketing ecosystem to understand strategy, available content, and usage.
• Use qualitative and quantitative data to continually refine and optimize content strategy.

Requirements

• 8+ years of Content Strategy or similar experience.
• B2B marketing experience desired.
• Ability to work with senior stakeholders and build consensus across teams.
• Self-starter who initiates and completes projects with little to no direction.
• Proven success crafting compelling messages and assets.
• Experience marketing enterprise creative/customer experience technology is a plus but not required.

Nice to Have

• Experience marketing enterprise creative/customer experience technology is a plus but not required.

Qualifications

• Educational background is not explicitly specified, but 8+ years of relevant experience is required.

Benefits & Perks

• The U.S. pay range for this position is $89,200 -- $203,000 annually.
• Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
• Your recruiter can share more about the specific salary range for the job location during the hiring process.
• In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.