Senior Content Strategist

About the Role

Key Responsibilities

• Develop and drive content strategy for Adobe's enterprise solutions, products, and new product launches, including narratives for key industries and personas. Partner with portfolio marketing and campaign managers to align content with campaign strategy and ensure activation in relevant channels.
• Collaborate with web program managers, product SMEs, writers, and designers to articulate capabilities, benefits, features, and use cases across product and solution pages on business.adobe.com.
• Draft creative briefs that synthesize industry trends, expert input, third-party research, and internal messaging to guide the creation of content across formats and channels. Partner with creative teams and subject matter experts to review content for accuracy, tone, and visual appeal.
• Demonstrate excellent storytelling, writing, and editing skills, translating complex subjects into consumable, customer-centric content assets.
• Catalogue and distribute new content as it becomes available. Audit and identify gaps to inform content plans. Enable the broader marketing ecosystem to understand strategy, available content, and usage. Use qualitative and quantitative data to continually refine and optimize content strategy.

Requirements

• 8+ years of Content Strategy or similar experience.
• B2B marketing experience desired.
• Ability to work with senior stakeholders and build consensus across teams.
• Self-starter who initiates and completes projects with little to no direction.
• Proven success crafting compelling messages and assets.
• Experience marketing enterprise creative/customer experience technology is a plus but not required.

Nice to Have

• Experience marketing enterprise creative/customer experience technology.

Qualifications

• Educational background is not explicitly specified, but at least 8+ years of relevant experience is required.

Benefits & Perks

• The U.S. pay range for this position is $89,200 -- $203,000 annually. Pay within this range varies by work location and may depend on job-related knowledge, skills, and experience.
• Sales roles have starting salaries expressed as total target compensation (TTC = base + commission), with short-term incentives in the form of sales commissions.
• Non-sales roles have starting salaries as base salary with short-term incentives via the Annual Incentive Plan (AIP).
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.