Senior Content Strategist, Industrials
Informa
Job Description
About the Role
As a Sr. Content Strategist (Industrials), you are responsible for developing content strategy and overseeing content execution for Industry Dive's content marketing line of business - studioID. You are responsible for managing and advancing our clients' content marketing programs and projects, primarily (but not exclusively) in areas related to supply chain, construction, utilities and related subjects. In addition to your extensive experience in content marketing, you should also be a creative and strategic thinker and have a keen eye for process. The services you will be overseeing range from written editorial work to strategy deliverables to webinars - and beyond! You will serve as the primary success owner for assigned customers, but will collaborate closely with the content director and program manager to oversee and ultimately advance client partnerships through great content and advisory services. This role can report to our Washington, D.C., Portland, OR, Newton, MA, or New York City offices.
Key Responsibilities
- Own the successful delivery of content services
- Act as the designated point of contact for clients, responding to and managing client requests
- Gain a deep understanding of who our clients are and their overall marketing goals
- Orchestrate projects such as playbooks, promoted stories, webinars, surveys from inception to completion; serve as main strategic and project management lead
- Pitch original content topics and manage editorial calendars
- Oversee the editorial process within Welcome content marketing platform
- Collaborate closely with your fellow strategists, the program management team and content director to manage client expectations and resolve escalated client issues
- Manage freelance writers and editors
- Track client budgets and assess risk and opportunities
- Lead marketing strategy workshops and quarterly business reviews; develop customer roadmaps; promote expansion of services
- Deliver operational metrics and overall business results to assigned clients
Requirements
- Extensive experience in content marketing
- Creative and strategic thinker with a keen eye for process
- Ability to manage multiple projects and prioritize effectively in a fast-paced environment
- Strong client management skills and ability to serve as primary success owner
- Experience orchestrating projects from inception to completion
- Ability to collaborate closely with teams and manage freelance writers and editors
- Track record of managing budgets, assessing risks, and identifying opportunities
- Comfortable leading workshops and business reviews
- Results-driven and motivated by targets
Working at Informa
A fast-paced startup environment that values creativity, adaptability, persistence, honesty, and teamwork. Emphasis on tackling complex problems with outside-the-box thinking and a sense of humor.
Job Details
About Informa
Website
informa.com
Company Size
5001-10000 employees
Location
New York, NY
Industry
All Other Personal Services
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