Senior Copywriter

About the Role

Key Responsibilities

• Own copy development and execution for high-impact, cross-functional initiatives, ensuring narrative consistency across ecomm, catalog, retail, and experiential channels.
• Partner with Narrative and Creative Directors and pitch breakthrough creative concepts, shaping the voice and storytelling approach for seasonal brand moments, product launches, and innovation platforms.
• Evolve the FIGS tone of voice across all regions and platforms, ensuring cultural nuance, linguistic precision, and global relevance while maintaining a bold, consistent brand identity.
• Write clear, compelling product descriptions, PDPs, and catalog copy that educate and inspire.
• Develop strategically informed scripts, headlines, lifecycle journeys, and digital ads that meet or exceed creative and business expectations.
• Act as a senior creative partner to design, production, and marketing leads, collaborating across disciplines to deliver polished, insight-driven work under tight timelines.
• Interpret and incorporate consumer insights, behavioral data, and testing results into copy that drives engagement, conversion, and brand loyalty.
• Push the standard of creative work and collaborate with peers to produce best-in-class content that earns attention and drives results.

Requirements

• Bachelor's degree in English, Communications, or Journalism.
• 7+ years of copywriting experience in a fast-paced, high-performing brand or creative agency environment, ideally in fashion, wellness, or lifestyle sectors.
• Proven ability to craft compelling, conversion-driving copy across digital, catalog, product, and campaign touchpoints, with exceptional attention to detail.
• Experience writing for a global brand, including regional nuance, localization strategies, and cross-cultural adaptation.
• Demonstrated success in developing brand voice and narrative systems and applying them consistently across platforms.
• Deep understanding of content performance, consumer behavior, and how to incorporate insights into creative work without sacrificing storytelling.
• Exceptional collaboration and communication skills, comfortable presenting to senior stakeholders and working in a highly cross-functional environment.
• Fluent in internet and social culture, curious, and trend-aware.

Nice to Have

• A sense of humor (or three).
• Excellent problem-solving skills and independence.
• Enjoyment of a fast-paced environment.
• Desire to grow with the company.
• Alignment with a company that has a clear purpose and values.
• Passion for the healthcare industry and brand storytelling.

Qualifications

• Bachelor’s degree in relevant field.
• 7+ years of copywriting experience in relevant sectors.

Benefits & Perks

• Base salary between $90,000 and $128,000, determined by skills and experience.
• Equity through stock ownership and Employee Stock Purchase Plan.
• Annual bonus eligibility.
• Comprehensive benefits including premium medical, dental, and vision coverage.
• Wellness services via Breethe and Classpass.
• Life insurance and disability insurance paid by FIGS.
• 401(k) plan with company match up to 6%.
• Generous paid time off, including 12 holidays and flexible vacation for salaried employees or up to 3 weeks for hourly employees.
• Parental leave, new parent care meals, and transition support.
• In-office perks like Uber Eats vouchers.
• Discounts on FIGS products and access to pet-related benefits.